Back to top

Johanna Lajoux

Social Media Manager & Marketing Creative Crafting compelling brand stories for games and beyond

Hey there! 👋 I am a social media manager and marketing professional for games who have been in the industry for seven years. I had the chance to work as a Lead Community Manager at Keywords Studios where I managed a team of ten Community Managers based across the globe. I also worked closely with Microids on several games from their catalogue by creating content around them and engaging with our communities, and also helped with the promotion of the AG French Direct 2025 by Actu Gaming to shine a light on games made by French-speaking studios.

I love writing about indie games, behind-the-scenes, and game development teams in general to showcase their brilliant work to the world. I have been doing so as part of several game companies, but also with my personal project They Make Games where I share short interviews of talented individuals. See more of my work below and let’s connect!

Work Highlights ✨

Top Social Media Account

+400k followers

Social Media

Community management, sentiment analysis, social media strategy, paid campaigns, moderation

Top Wishlists

+200k on Steam

Marketing

Project management, store page optimization, copywriting, public relations, customer & player support

Markets Covered

Europe, America & APAC

Content Creation

Devlogs & team highlights, static & in-game assets (Unity), newsletters, websites

Projects 🎮

Game Credits 💞