Lightbulb Crew

Missions

Worked as a Social Media and Community Manager on Othercide, an indie tactical RPG published by Focus Home Interactive, from January 2019 to July 2020. My main tasks revolved around social media management, community management and digital marketing strategies.‏‎ ‎

About Lightbulb Crew

Lightbulb Crew is an indie game studio based in Paris and composed of talented and passionate game developers.

www.lightbulbcrew.fr

Strategic planning

Develop and execute digital communication campaigns in line with the marketing strategy and build a database of key influencers and press websites

Social Media Management

Deﬁne the content and editorial planning for each channel and manage communities: Facebook, Twitter, Instagram, Discord, Steam, Reddit, YouTube

Paid Media

Manage a budget to meet campaigns’ engagement and acquisition objectives and be responsible for social paid campaigns on Facebook and Twitter

Content Creation

Work with the Creative and Marketing teams to develop and plan strategic content: social media assets, articles, contests, newsletters…

Community Management

Engage in daily conversations with players and organise playtests on Discord to provide valuable feedback to the game dev team

Data Analysis

Measure how social media content is performing, what is its impact on Steam wishlists and generate monthly reports

+4000

Twitter followers

+1200

Discord players

+70k

Steam wishlists

Examples of social media assets captured and edited by myself

Examples of social media activations made in collaboration with artists

Examples of X posts

Othercide releases July 28 on @PlayStation!

Get a first look at Othercide gameplay and prepare to confront Suffering and the Nightmare Creatures. pic.twitter.com/fHvZb1qhUE
— Othercide (@OthercideGame) June 17, 2020

After creating your Daughter, choose what she will become! Blademaster, Soulslinger or Shieldbearer, which one do you like best? #screenshotsaturday #gaming pic.twitter.com/mOEsQTepw8
— Othercide (@OthercideGame) July 13, 2019

Hard decisions sometimes need to be made in Othercide. Throw your Daughter in an eternity of pain and suffering by sacrificing her to heal one of your warriors! #screenshotsaturday #madewithunity pic.twitter.com/vcHLgcJWVW
— Othercide (@OthercideGame) September 7, 2019

Like many creatures you can find in the Dark Corner, the small Scavenger forgot what it was to see the light. What do you like most about it?#screenshotsaturday #gaming pic.twitter.com/OGRdrUYdLQ
— Othercide (@OthercideGame) September 14, 2019

With scissors ripping his flesh apart, the pain became his only companion... Have a look at this new illustration made by @Eyardt for Othercide! 🎨#screenshotsaturday #art pic.twitter.com/HHQyoGu4dj
— Othercide (@OthercideGame) August 31, 2019

You can do great things with a wood stick and a lot of talent! See how Jérôme (@JrmeSounthavon1) animated one of Blademaster's skills ⚔✨ #gamedev #indiedev pic.twitter.com/7qvzSuULWT
— Othercide (@OthercideGame) February 12, 2020