Back to top

Lightbulb Crew

Missions

Worked as a Social Media and Community Manager on Othercide, an indie tactical RPG published by Focus Home Interactive, from January 2019 to July 2020. My main tasks revolved around social media management, community management and digital marketing strategies.‏‎ ‎

About Lightbulb Crew

Lightbulb Crew is an indie game studio based in Paris and composed of talented and passionate game developers.

www.lightbulbcrew.fr

Strategic planning

Develop and execute digital communication campaigns in line with the marketing strategy and build a database of key influencers and press websites

Social Media Management

Define the content and editorial planning for each channel and manage communities: Facebook, Twitter, Instagram, Discord, Steam, Reddit, YouTube

Paid Media

Manage a budget to meet campaigns’ engagement and acquisition objectives and be responsible for social paid campaigns on Facebook and Twitter

Content Creation

Work with the Creative and Marketing teams to develop and plan strategic content: social media assets, articles, contests, newsletters…

Community Management

Engage in daily conversations with players and organise playtests on Discord to provide valuable feedback to the game dev team

Data Analysis

Measure how social media content is performing, what is its impact on Steam wishlists and generate monthly reports
+4000
Twitter followers
+1200
Discord players
+70k
Steam wishlists

Examples of social media assets captured and edited by myself

Examples of social media activations made in collaboration with artists

Examples of X posts

Examples of development updates